The overall feeling is that packaging gorgeous color or plain, are dependent on the overall tone color packaging. Directly based on the total color hue, brightness, color purity of the basic attributes of a specific embodiment. If Ming tone, dark high, fresh tone, gray tone, cold tone, emphasis, weak tone, soft training, hard tone, resetting and so forth.
area factors
addition to hue, lightness, purity, the color tone area size is an important factor directly affected. Large areas of color with the color first consider the arrangements, large color display in the package has the visual distance. In addition, two-color contrast is too strong, you can not change the hue, purity, brightness, and color to expand or shrink the area in which to carry out a reconciliation.
degree of visual recognition is about the visual recognition of color-level degree of clarity. A good degree of visual recognition of the packaging, advertising and other visual communication design is very important. Degree of visual recognition of their own eye-catching color on the one hand to see the extent depends on the other hand, contrast between colors. The principles and methods of design in advertising is also presented in detail, refer to its contents, used for packaging and decoration of color design.
accent color tones accent color is the focus of the total use of color, is the area factors and taking into account the degree of visual recognition of the use of color. General requirements on the higher degree of transparency and system colors around in the surrounding area will have less color, or not achieve emphasis.
color
interval is the interval between the use of color was in sharp contrast to adjacent the middle of the different colors in another color, such as an interval or for sharing, can enhance the coordination and reduced contrast. Interval itself to partial neutral colors of black, white, gray, gold, silver-based. If using a color interval, the interval required by the separation of color and the color in the hue, lightness, purity, there are quite different.
color gradient is gradually changing the gradient colors, hue, lightness, purity and could be used for the gradient changes. Gradient color harmony and rich with color effects, color processing in the packaging used more.
contrasting color contrast and color is different from the accent color, this is an area of similar brightness and hue compared to the use of color, this use of color has a strong visual effect, which has the advertising of.
symbolic color
This is not a direct imitation of the color characteristics of the contents, and according to a common understanding of consumers as the application of a conceptual permit the use of color. The spirit of the main attributes for the product's performance or a certain idea of the performance of brands. Chinese cigarette packaging as a symbol of the Chinese nation on the selection of colors - red.
logo color
Speaking of color is not a trademark logo colors, but with different colors or different types of packaging products of different varieties of similar use of color. For example, the color difference between different brands at the same chemical composition of different colors for packing supplies. In processing, the size, shape, location should be changed.
auxiliary color
This is the color contrast with the emphasis on the use of color is the color or accent color to the total effect from the swap method of supporting the use of color to enhance color layers, get rich color effects. In the design of processing, be careful not to dominate, not blindly abuse.
a color techniques to grasp
color techniques should note the following points: First, take care of color and packaging relations; Second, the color contrast and color their relationship. These two points are crucial in the use of color.
(a), color and packaging Reference
Then, as the care of color and packaging we talk about what the relationship? Mainly through the outer packaging or the mapping can reveal the inner color of the packaging materials. Packaging can make a look basically the perception of the inner packaging or associate of the mass. For this problem, I have many times in the last article mentioned, but if we can celebrate on the goods into the store to look, not embody a lot of goods to take care of this relationship. To go outside to the inside so that consumers can not think of packing material are. Of course, it can not play on an active sales promotion effect. The normal color of the external packaging should be so to varying degrees, with the characteristic grasp;
(1) from the industry to better themselves, the normal food of its main color with light yellow color, pink to express this gives a warm and a sense of closeness. Of course, tea, green a lot, drinks, a lot of green and blue, wine, cakes with a lot of big red, children with rosy a lot of food, daily cosmetics colors of their normal main colors mostly pink, pink white, light green, light blue, dark brown as much, to highlight the fantastic warm and elegant, multi-category clothing and shoes to dark green, dark blue, brown or gray as much as to highlight the steady Heavy elegant beauty.
from the performance characteristic, alone, in terms of food, cakes, snacks and more light **** with gold ,****, gives the impression of aroma was very hot; tea, beer, drink more red etc. or green type, a symbol of the rich and aromatic tea; tomato juice, apple juice with red, highlight the fact that the natural attributes of the article. Although some packaging As seen from the main color is not as stated above with the product attributes similar color, but looked carefully if the packaging is designed from experts in the pen, then, in its packaging of the screen standard that point clear of the pen with the symbol of color, color point, color lines or color highlights the focus of the content. This should be all their finest creations. Some clothing and some make-up packaging packaging, and even some wine can be found in the packaging of many such examples.
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