Court, 2005, original works of lemon Innovation is activated beyond
- Yuanshen Sports Centre report Positioning and new business models and planning
when you want to be implanted in construction,
dreams have a Tulv the soil;
as steel and cement are given functions,
building will have a life force!
with this concept, we have Sports Center on the source depth of deep research and thinking ... ...
the face of the source of deep We have such a prospect:
Pudong is the place to create magic, with the height of Shanghai (Oriental Pearl), Shanghai's speed (maglev train), the source depth can be passed a new sports center planning, and change the impossible, create three highlights:
mode - the highlight of the government
features bold and innovative - the people of Shanghai sports entertainment highlights
positioning - make an inventory of state-owned stadium to face the source of deep
highlights, we have this question:
l with how to activate the sleeping position of sports facilities?
l the introduction of those items that can rally people, to improve participation?
l what business model to make state-owned assets, increase the value of ?
l after project start what kind of political, economic and social benefits?
the face of the source depth, we have such a plan:
l it goes beyond the traditional sports complex, sports parks, amusement parks and all other formats, to a new image, commitment to build three highlights of the mission!
l in the localization and function, it is a one-stop sports-themed, experiential entertainment center, is China's first ; Sports Disney Scanning thematic planning
u industry environment analysis
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u restrict the development of the source of deep positioning of the main factors
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u thematic planning
model of innovation model proposed
u
u business model business model
u
u
u benefit management model
project objectives and significance of the project objectives
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u Meaning of the project
existing stadium business Management deficiencies
・ sports business based on a single operating business
venues venue is still to simply rely on location, venue and other venues can use natural resources, rather than expanding into a diversified source of income. < br> ・ property is unknown, relationships ring true
not clearly understand and grasp the nature of the assets of public sports venues, it does not really come as a state-owned assets management
・ institutional chaos, the No the concept of dislocation, too much emphasis on the functions of unclear
service functions of public sports venues, weakening its business functions, not to use the concept of market-oriented management and operations.
・ business is not active, the performance of mismanagement
: 1, low level of assets, lack of market competitiveness; 2, inability to market development; 3 business concept obsolete, backward mode of operation; 4, dysfunctional internal mechanisms, management efficiency is not high; 5, lack of management talent, lack of innovation, has little potential.
・
follow-up caused by inadequate investment in public sports venues in the asset consumed during the injection of a lack of necessary funds, the result can only be maintained at a low level of assets to run.
Shanghai million Stadium Dilemma
Shanghai million Stadium as a comprehensive sports venues are still using the traditional large and operate business ideas, there are many problems.
body positioning is not clear
million museum under their own function defined as comprehensive sports facilities, but no detailed path of development according to their own characteristics and therefore can not achieve operating characteristics of the system
Stadium
planning is not fully functional, but to explore how to maximize use of resources and lack of planning, difficult to improve the overall utilization of leading venues
million investment featureless commercial availability Stadium is not bad, but the level varied, giving the overall feeling is more than the clutter, no system is difficult
brand
lack of planning and reflects the clear positioning, although the great reputation million Stadium, but did not play its brand, it can not create loyal customers than a single function consumer groups
major sporting events around the and expand the entertainment business, vulnerable to competition size, reputation, timing restrictions, leading to the functioning of the whole stadium is very limited
operations support
no less professional and even the operation of the company involved in the management of its business management, overall consideration of the entire stadium operation of the lack of high cost, low efficiency, operating result is not satisfactory
Luwan Stadium Dilemma ...
the evolution of sports history proved that sports continue to leisure and entertainment is an irreversible trend
understanding of different times are different sports. Sports to produce the market value of such a huge sports can really developed into a large industry, first, because the understanding of sports has been a qualitative leap forward. Thus, for the source of deep Sports Center new position, should go beyond the cognitive limitations of traditional sports, active sports itself from the start.
Phase One: Competitive sports - history, early physical meaning is defined as the main athletics and games, sports and the school is to show the amount of physical and skills of the field, is called the from minority sports into a mass sport. sport is given a new function - to the general public as a health tool for the 50s century, Mao Zedong .20 Sports wrote: prominent representatives. which may be termed as a fitness sport
Phase Three: Recreation Sports - 20 century business thinking into the market of sports, sports is considered to be a great thing to meet the basic needs of consumers, which kinds of basic needs is the and new features, this phase of the sport can be called as a recreational sport.
new source of deep Sports Center City Location Entertainment Sports Entertainment Sports -
・ change the traditional image of boring sports to entertainment and sporting events positioning, so that the significance of Sports City is more vivid, wide.
・ conform to the trend of sports development, adapt to the consumer of the sports and entertainment experience thirst.
・ new wave, on behalf of the new development trend in today sports.
Majestic City, Sports Center highlight the scale of the source of deep and leadership.
・ a natural extension of the concept.
・ as All relevant existing sports venues positioning, distinctive features, and generate huge hobbies, different occupations can be fun, the best in entertainment in physical exercise, which is the source of the source of deep provide adequate protection.
l great entertainment - Sports and entertainment convergence brings the fun, intense racing with the same ingredients, are the elements to attract the audience attention. consumers while in motion to obtain a unique entertainment experience and fun experience, so deeply in love with the ;.
l unique difference - as opposed to general sporting venues, entertainment, sport as a world trend, and its uniqueness is no substitute for regular sports movement. with reasonable operation of the Sports Center will be the source of deep out differences over the lack of features and the disadvantaged, as a feature of the new sports venues distinctive brand.
l social benefits - on the Shanghai and the country is gradually emerging in sports and exercise, our entertainment sports position is bound to the popularity of sports, sports culture, really penetrated make a great contribution.
l forms of flexibility - the broader scope of sports entertainment, which is not poor out of the creative Chen provides a wide space, consumers will continue to be so new to meet and new stimuli, the source depth of brand value also will continue to upgrade and activation.
master plan for future planning
slightly
Theme Park experience project, so that children in increase in exercise knowledge and skills, training, cultivate interests and hobbies.
targeted development function - role-playing: Analog Star Wars, Gladiator, etc.; Shanghai Children's Physical Education Base (Center ) (non-specific exercise), the introduction of international popular team sports for children.
characteristics of the target population - lively, curious, like the team (child) activities;
bodily functions to adapt to the activities of a small amount of exercise;
education through entertainment, develop physical function, and promote the activities of brain development welcomed by most parents;
Although there is no revenue, but spending power.
target population age - 5 to 14 years of age children < br> ; busy white-collar crowd for the establishment of recreational and sports area, in which people can choose according to their own preferences to relax the sports project. (omitted)
sports entertainment, so that ordinary people can create their own Ji Sini, plain life, add dash of color. (omitted)
around the source of new business models to build deep market-oriented operation of the first entertainment sports brand, for the value value, the value for the model provides more benefits the main room
government departments - in the new business model, the government from the management and operation of separate, get rid of perennial financial implications of subsidies; the same time, managed by professional management companies, make an inventory of state-owned assets, increase the value and enhance image of the government.
stadiums - sports venues from the traditional image of pure tenants in resolving their difficulties brought leasing unsaturated , an increase of income; the same time, people and venues are managed by professional operators, reducing the daily management costs, reduced cost.
professional company - professional company of unified planning, organization and leadership in the new mode more attractive and competitive, innovative, professional sports business, the operation of sports, performing arts companies, event planning companies, professional training companies, professional services companies to join, thus providing one-stop sports entertainment experience, to create a regional and even the national sports brand of entertainment.
consumers - a new model, set up the theme of experience with different areas to fully meet the needs of different types of consumers, from the short and long term are able to establish a stable and loyal customer base, to ensure the long-term sustainability of deep sources.
eight benefits of new business models
slightly
Yuanshen Sports Centre management should implement the three investment by the state-building and post-renewal of equipment, maintenance costs, subsidies and other personnel situation. acting by a professional investor interest in operating companies, specializing in the early stage of the sports center feasibility studies, planning, design, tender and even the future of the overall business management, and together with the original staff also taken over uniform training and organization of work, operating companies operate independently, self-financing.
professional management - according to the different modules involved, from different professional companies in the subject area classification investment, construction and operation
introduction of management training in personnel, resources, equipment, facilities maintenance, maintenance and other aspects of experience and a complete set of advanced management methods to enhance the level of facility management
professional brokerage companies to introduce the performing arts specialized operation
other professional companies to introduce ... ...
intensive management - the entire center operating company business management, marketing plans, human resource planning, project innovation, and public safety in areas such as intensive management, to establish a unified operations management platform and support platform, managers and support persons to assume the dual role of
innovative business model entrusted management responsibility model to achieve the unity of the strategic positioning precision, highly intensive system of management, specialized segment of business operations, and finally to the source of deep and Sports Centre fully operational modern market operation, the growth of China's first benchmark of sports entertainment!
source of new model of deep, creating a comprehensive one-stop sports entertainment experience center, which greatly expanded the sources of income, the entire venue can increase income of at least 7 times.
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